Cycle Water
Overview
Cycle Water, a canned water brand, had a website that was clearly not converting. While evaluating Cycle Water’s previous website, it was apparent that the site was unresponsive, had poor navigation, did not utilize critical features to capture leads and had an inconsistent style concerning their other brands.
Infinidiv performed user research and analyzed insights from google analytics and realized that the website had a significant percentage of users' bounce rates, contributing to the negative impact. The features and content were relevant, but the design was incomplete.
Key Achievements
Reduced bounce rate to 20%
+300%
Increase in year-over-year sales
Helped secure 50+ additional stores resale
Discovery
After performing a thorough analysis of Cycle Water’s website, Infinidiv realized that their current features were not designed user friendly and the e-commerce aspects provided very minimal conversations. Cycle Water was experiencing low online sales, low online traffic and low search visibility where the urgent need for a change was desired.
In addition, various crucial ecommerce functionalities were missing, blog articles to connect with relevant audiences didn’t exist and a unique brand voice for writing was absent. A major concern of Cycle water was their inability to beat their competition with design and content.
Build
In order to establish a well functioning e-commerce website that could solve Cycle Water’s needs, Infindiv developed various low-fidelity sketches to brainstorm ideas for necessary features.
Then, after performing an SEO audit, results showed that 90% of the website’s content was poorly optimized for SEO. This is where SEO strategies such as keyword analysis and improving semantic HTML were performed.
Since Cycle water’s long term goal was to ensure discoverability and brand awareness, Infinidiv performed a full website redesign by adding new navigation pages, creating custom animations on the home page, implementing dynamic widgets, and adding a store locator.
Build
In order to establish a well functioning e-commerce website that could solve Cycle Water’s needs, Infindiv developed various low-fidelity sketches to brainstorm ideas for necessary features.
Then, after performing an SEO audit, results showed that 90% of the website’s content was poorly optimized for SEO. This is where SEO strategies such as keyword analysis and improving semantic HTML were performed.
Since Cycle water’s long term goal was to ensure discoverability and brand awareness, Infinidiv performed a full website redesign by adding new navigation pages, creating custom animations on the home page, implementing dynamic widgets, and adding a store locator.
Build
In order to establish a well functioning e-commerce website that could solve Cycle Water’s needs, Infindiv developed various low-fidelity sketches to brainstorm ideas for necessary features.
Then, after performing an SEO audit, results showed that 90% of the website’s content was poorly optimized for SEO. This is where SEO strategies such as keyword analysis and improving semantic HTML were performed.
Since Cycle water’s long term goal was to ensure discoverability and brand awareness, Infinidiv performed a full website redesign by adding new navigation pages, creating custom animations on the home page, implementing dynamic widgets, and adding a store locator.
Conclusion
With the successful launch of Cycle Water's redesigned website, Cycle Water was able to reap the benefits of increased visits and engagement across the website. This was only possible by creating a user-centered website that could solve the goals of the target personas while maintaining an eye-catching website design. Every design element was implemented to ensure it relates back to a strategic objective or satisfying a user’s goal.
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