Kaezar Gallery
Overview
Kaezar Gallery, a creative art company specialized in selling high-end paintings, was looking to transition their e-commerce business into North America. They were looking to translate their French website into an English website and capture sales in Canada and the United States. Their website wasn’t optimized for mobile, attracting English customers was difficult, Cyber & Data Security was lacking, and converting shoppers into paying customers felt impossible.
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Infindiv designed and developed an ecommerce website to help Kaezar Gallery sell custom art in a virtual space, while helping the business expand the reach of the existing service areas (such as interior design and furniture). An experience that further develops their existing luxurious brand identity was created by adding B2B and B2C portals.
Key Achievements
Custom commerce solution that makes shopping feel like a native app but in your browser
Responsive design led to an increase of mobile traffic to over 70%
Built the website in mind of a future expansion into other services like Furniture and Interior Design.
Discovery
Kaezar Gallery initially had a website that displayed the uniqueness of their products but was marketed for European Parisian audiences and not well suited to North American audiences. Kaezar’s mission statement was to be a luxurious art gallery across North America, but needed some support to achieve this. Infinidiv performed an analysis on their current website and came to a conclusion that an e-commerce website tailored to the right audience would be the best direction to head towards.
Build
Infindiv analyzed Kaezar Gallary’s current website based on the following factors:
User Interface and User Experience: Infinidiv performed user research to understand what the user's journey with the website was. In addition, Infinidiv understood what aspects frustrated users.
Scalability: Infinidiv analyzed the scalability of the website to avoid any performance obstacles arising especially when an influx of products/content are added to the site.
Performance: Infinidiv analyzed the backend and front end code as well as the website’s load time. This is where Infinidiv adjusted the code to ensure better optimization of performance in the future.
Website Platform: Infinidiv performed a thorough analysis as to which platform would provide true value to Kaezar Gallery in the long run.
Security: Since a proposal for an e-commerce website was to be developed, planning on how to ensure security and avoiding security breaches was performed.
Build
Infindiv analyzed Kaezar Gallary’s current website based on the following factors:
User Interface and User Experience: Infinidiv performed user research to understand what the user's journey with the website was. In addition, Infinidiv understood what aspects frustrated users.
Scalability: Infinidiv analyzed the scalability of the website to avoid any performance obstacles arising especially when an influx of products/content are added to the site.
Performance: Infinidiv analyzed the backend and front end code as well as the website’s load time. This is where Infinidiv adjusted the code to ensure better optimization of performance in the future.
Website Platform: Infinidiv performed a thorough analysis as to which platform would provide true value to Kaezar Gallery in the long run.
Security: Since a proposal for an e-commerce website was to be developed, planning on how to ensure security and avoiding security breaches was performed.
Build
Infindiv analyzed Kaezar Gallary’s current website based on the following factors:
User Interface and User Experience: Infinidiv performed user research to understand what the user's journey with the website was. In addition, Infinidiv understood what aspects frustrated users.
Scalability: Infinidiv analyzed the scalability of the website to avoid any performance obstacles arising especially when an influx of products/content are added to the site.
Performance: Infinidiv analyzed the backend and front end code as well as the website’s load time. This is where Infinidiv adjusted the code to ensure better optimization of performance in the future.
Website Platform: Infinidiv performed a thorough analysis as to which platform would provide true value to Kaezar Gallery in the long run.
Security: Since a proposal for an e-commerce website was to be developed, planning on how to ensure security and avoiding security breaches was performed.
Conclusion
With the successful launch of Kaezar Gallery's powerful and highly visual e-commerce website, Kaezar was able to reap the benefits of increased activity on their website while growing conversions. Kaezar is also able to leverage the dynamic CMS system powering their ecommerce experience to extend it to services outside of Art sales. Kaezar.com has become a hub for all things Kaezar, strengthening brand recognition and offering users more ways to interact meaningfully with the company.
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