Wombo
Overview
WOMBO, an AI-Powered Lip Sync app, is the fastest growing consumer app in the history of Canada. They had achieved over 50 million downloads within 3 months of launch and have ranked #1 on the App Store in 20+ countries. Their team sought to improve their online discoverability by giving users a way to find them outside of the App Store.
WOMBO approached Infindiv and together we identified the immediate need for a new website that could act as a more effective landing page for users to find WOMBO online and download their app. With the successful launch of their new website, WOMBO’s viral app store success quickly translated to their new online platform. Infinidiv coupled design, development and strategy to devise a website that could scale to match their very high user traffic.
With the website's successful launch, Infinidiv was able to give WOMBO a platform that provided seamless content management, allowing WOMBO to quickly and easily update its users on their latest artist partnerships, song release, and app updates. The website, created to ensure seamless handling of their enormous number of visitors, has since managed over 200k newsletter signups, 8+ million visitors, and has allowed non-technical members of their team to easily manage the website's content.
Key Achievements
8M+
Website visits
65M+
Unique app users
1B+
Wombos created
Discovery
WOMBO’s viral success was in part attributed to the app's unique but simple design. Infinidiv identified that maintaining a coherent and consistent design system between the mobile application and online website would be essential to boost brand recognition during the new website launch, something their prior website lacked. Infinidiv’s unique design thinking process helped WOMBO to design reusable UI elements that could be used across the new website and mobile application.
After determining what made WOMBO so successful with its mobile app launch and translating this to the new website, Infinidiv then sought to understand WOMBO’s goals that they wanted to achieve with the new website. WOMBO’s main goal was primarily to give users increased ways to download the app outside of the App Store and Google Play Store. There was also a secondary goal of keeping users informed about the latest company updates.
Identifying these goals led to an increased development focus on the website’s home page to ensure that users were clearly directed towards downloading the app. Maintaining performance, guiding interested users towards app downloads, and articulating a clear message in WOMBO’s brand voice were all crucial aspects of conveying the value that WOMBO had to offer to new users.
Build
To create a successful website, Infinidiv utilized industry standard best practices in development and design.
- Infinidiv created a responsive website that directs users to download the mobile application through their app store of choice while collecting essential analytics about user behavior.
- The website was further optimized for conversion by reducing the page height to limit the amount of scrolling the user needed to perform in addition to adding encouraging animations aimed at guiding the user to click into their app store of choice.
- Infinidiv designed the website to make use of WOMBO’s unique visual content, where the usage of heavy imagery helps increase user engagement.
- In addition, Infinidiv created an easily manageable content structure and navigation structure so WOMBO can adjust their website landing page with flexibility.
- Lastly, Infinidiv structured WOMBOs website landing page with the appropriate title tags, Meta Descriptions, header tags, and content based on WOMBO’s preliminary SEO strategy. An essential part of this effort was ease of maintainability so that non-technical personnel could easily manage content for the millions of visitors that were expected at scale based on the mobile app’s viral success.
Build
To create a successful website, Infinidiv utilized industry standard best practices in development and design.
- Infinidiv created a responsive website that directs users to download the mobile application through their app store of choice while collecting essential analytics about user behavior.
- The website was further optimized for conversion by reducing the page height to limit the amount of scrolling the user needed to perform in addition to adding encouraging animations aimed at guiding the user to click into their app store of choice.
- Infinidiv designed the website to make use of WOMBO’s unique visual content, where the usage of heavy imagery helps increase user engagement.
- In addition, Infinidiv created an easily manageable content structure and navigation structure so WOMBO can adjust their website landing page with flexibility.
- Lastly, Infinidiv structured WOMBOs website landing page with the appropriate title tags, Meta Descriptions, header tags, and content based on WOMBO’s preliminary SEO strategy. An essential part of this effort was ease of maintainability so that non-technical personnel could easily manage content for the millions of visitors that were expected at scale based on the mobile app’s viral success.
Build
To create a successful website, Infinidiv utilized industry standard best practices in development and design.
- Infinidiv created a responsive website that directs users to download the mobile application through their app store of choice while collecting essential analytics about user behavior.
- The website was further optimized for conversion by reducing the page height to limit the amount of scrolling the user needed to perform in addition to adding encouraging animations aimed at guiding the user to click into their app store of choice.
- Infinidiv designed the website to make use of WOMBO’s unique visual content, where the usage of heavy imagery helps increase user engagement.
- In addition, Infinidiv created an easily manageable content structure and navigation structure so WOMBO can adjust their website landing page with flexibility.
- Lastly, Infinidiv structured WOMBOs website landing page with the appropriate title tags, Meta Descriptions, header tags, and content based on WOMBO’s preliminary SEO strategy. An essential part of this effort was ease of maintainability so that non-technical personnel could easily manage content for the millions of visitors that were expected at scale based on the mobile app’s viral success.
Conclusion
With the successful launch of WOMBO's powerful and impactful landing page, WOMBO was able to reap the benefits of increased credibility with a well-developed landing page. This has helped WOMBO reach more users and led to an exponential growth in their business.
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