The Realty Life
Overview
The Realty Life, having transitioned from The Mizrahi Collection, were having a hard time developing a new brand with their initially created website. Their old website was unintuitive, content was unaligned, design was inconsistent, and social media blogs were not targeting the right audiences. As a result, The Realty Life’s core team members were puzzled as to what needs improving and how a change can be implemented. Additionally, the Realty Life magazine wanted to expand their audience and explore the possibilities of going digital.
Infinidiv applied user research at the get go, understood where the problems lied, performed some brainstorming and created mind maps to plan out ways in which the website and magazine can be reciprocated to match the desired brand image.
Key Achievements
210%
Increase in social media presence
50%
Increase in advertising and interviews
+467K
Estimated Views
Challenge
The Realty Life have spent the past decade figuring out successful revenue streams that can be easily managed by their small team of real estate experts but were looking for greater opportunities for growth. Their major challenges were with rebranding The Realty Life, making The Realty Life successful by clients, advertisers, and interviews and turning the magazine brand into a preconstruction selling brand. They needed support in landing celebrity interviews, creating content for their articles, and re-imaging the magazine in a digital format. Following the success of a magazine they would continue to need support in developing a website to leverage their ability to market pre-construction sales on properties.
Solution
Infinidiv’s founder, Michael Bilardo, took on a lead director role in the creation of the magazine. Hiring a sales team, editors, and graphic designers he gave direction towards the latest edition of The Realty Life. Landing major celebrities like Kenny Rogers, Gene Simmons, and corporate sponsors like Landrover, Jaguar, and Sharp the Realty Life resulted in their best edition yet. Taking the magazine online, after the initial print release the magazine continued to be shared and read across the continent.
After the magazine the opportunity to develop a unique Realty Lifestyle brand emerged and Infinidiv was at the helm of re-imagining the brand’s image. Infinidiv developed a brand new website for The Realty Life with a focus on signing up for newsletters and viewing property listings. In addition, a marketing funnel was created by devising a new website that could nurture prospects and close more property deals. The established funnel was created in such a way to ensure easy optimization and changes.
Solution
Infinidiv’s founder, Michael Bilardo, took on a lead director role in the creation of the magazine. Hiring a sales team, editors, and graphic designers he gave direction towards the latest edition of The Realty Life. Landing major celebrities like Kenny Rogers, Gene Simmons, and corporate sponsors like Landrover, Jaguar, and Sharp the Realty Life resulted in their best edition yet. Taking the magazine online, after the initial print release the magazine continued to be shared and read across the continent.
After the magazine the opportunity to develop a unique Realty Lifestyle brand emerged and Infinidiv was at the helm of re-imagining the brand’s image. Infinidiv developed a brand new website for The Realty Life with a focus on signing up for newsletters and viewing property listings. In addition, a marketing funnel was created by devising a new website that could nurture prospects and close more property deals. The established funnel was created in such a way to ensure easy optimization and changes.
Solution
Infinidiv’s founder, Michael Bilardo, took on a lead director role in the creation of the magazine. Hiring a sales team, editors, and graphic designers he gave direction towards the latest edition of The Realty Life. Landing major celebrities like Kenny Rogers, Gene Simmons, and corporate sponsors like Landrover, Jaguar, and Sharp the Realty Life resulted in their best edition yet. Taking the magazine online, after the initial print release the magazine continued to be shared and read across the continent.
After the magazine the opportunity to develop a unique Realty Lifestyle brand emerged and Infinidiv was at the helm of re-imagining the brand’s image. Infinidiv developed a brand new website for The Realty Life with a focus on signing up for newsletters and viewing property listings. In addition, a marketing funnel was created by devising a new website that could nurture prospects and close more property deals. The established funnel was created in such a way to ensure easy optimization and changes.
Conclusion
With the successful launch of The Realty Life's new website, they were in an excellent position to utilize the benefits of online marketing and sales funnels. The website design coupled with an effective marketing funnel expressed its usefulness within a couple of weeks after launch. Not only that, but their new brand was well positioned, making it easier for users to resonate and ultimately buy from The Realty Life.
Contact us today if you would like to see similar results for your online marketing project. Our free consultation form takes no more than 30 seconds to complete and is... 100% free!
